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UNITED STATES OF AMERICA FEDERAL TRADE COMMISSION WASHINGTON, D.C. 20580
TO: INTERNET ADVERTISER
FROM: FEDERAL TRADE COMMISSION
RE: HEALTH CLAIMS MADE ON THE INTERNET
The Federal Trade Commission (FTC), its federal and state law enforcement partners, and public health and consumer protection agencies from Mexico and Canada are sending you (and hundreds of other Internet advertisers) this message based upon a review of the promotion you disseminated through the Internet. The FTC and its partners have NOT determined whether your Internet promotion violates United States federal or state laws, Mexican law, or Canadian law. Nevertheless, we want to remind you that when you make health claims in promoting a product, service, or treatment, those claims must be truthful and non-deceptive. Deceptive Acts or Practices Are Unlawful under the FTC Act In the United States, Section 5 of the FTC Act (15 U.S.C. §*45), prohibits deceptive acts or practices in or affecting commerce. In addition, Section 12 of the Act (15 U.S.C. §*52) prohibits the dissemination of any false advertisement to induce the purchase of any food, drugs, or devices. An advertisement is misleading and deceptive if the advertiser makes an objective claim, either expressly or by implication, including through the use of consumer testimonials, without a *reasonable basis* to support that claim. As set out in the Commission's Advertising Substantiation Policy Statement, advertisements that specify the level of substantiation that the advertiser possesses (e.g., *tests prove* or *studies show*) must be supported by at least that level of evidence. If the advertisement does not specify a particular type of substantiation, the Commission considers several factors in determining the appropriate level of substantiation. Typically, claims on the Internet must be substantiated by competent and reliable scientific evidence. Competent and reliable scientific evidence is defined as tests, analyses, research, studies, or other evidence based on the expertise of professionals in the relevant area, that has been conducted and evaluated in an objective manner by persons qualified to do so, using procedures generally accepted in the profession to yield accurate and reliable results. Anecdotal evidence and consumer testimonials are not considered competent and reliable scientific evidence. You may want to review your advertisement in light of these standards. You may also wish to consult the FTC*s Web site at *http://www.ftc.gov* for further information. If you wish to contact us, please do so via e-mail at firstname.lastname@example.org. Possible Violations in Other Jurisdictions Unfair or deceptive acts or practices are also unlawful under various state statutes in the United States. The standards under these statutes may be different from those of the FTC*s. In addition, by placing an Internet site on the World Wide Web, you may be subject to scrutiny in other countries where you sell your products. You should be aware that many countries, including Mexico and Canada, also have laws that generally require advertisements to be truthful and non-deceptive.
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Notice: This information on anti-aging
provided for educational and nutritional purposes. Any medical procedures,
dietary changes or the use of dietary supplements discussed herein should only
be undertaken on the advice of a qualified medical doctor. Although listed and
sold as dietary supplements these are not innocuous, inert substances; rather they can and
do affect vital systems within the human body and it is for this reason that you
are urged to find a medical doctor who will work with you in monitoring and
maintaining your well being.